Wednesday, May 20, 2009
consumers trust
Why is it a small bussiness is more interested in E-commerce
Many people say that e-commerce make their businesses become easier...
But did they know that e-commerce can also gave them disadvantages despite than the advantages?
There are some of the disadvantages by doing e-commerce..
- high marketing
- limited market price
- high cost by doing business, etc.
what does a successful site look like?
Actually customers are coming to your site to get information or to purchase a product. They are not interested in the aesthetics of your site. You still need to be interested in the look of your site, since it is your company online. Branding is the visual imagery you apply to your logo, brochures, products and packaging. Branding visually defines you. Your website should reflect your current branding. McDonald’s brand is the golden arches, Coca Cola’s brand is the white swirl on the red background. You don’t need to read the label to know that a product came from McDonald’s or Coca Cola; all you need to see is the brand image. To create a successful branding campaign, you need to apply your brand (visual image) to all visual aspects of your products, including your website. To create a successful website, use your branding images as the basis for your web design.
Spend the time up front laying out your site for easy navigation. A poorly laid out site will confuse visitors. If it takes visitors more than 3 clicks to get information they need, or if it takes a page longer than 20 seconds to download, the visitors is likely to leave your site. Currently, most successful sites are using generation-three layout, which includes top and side navigation bars to simplify information access. This way, the visitors can easily access subtopics from the side bar navigation and quickly move major subjects via the top navigation.
Here are some useful links for a web style guide, http://info.med.yale.edu/caim/manual/contents.html
Tuesday, May 19, 2009
How can your company benefit from e-commerce?
The Internet brings you closer to your customer since it allows customers and partners to access information directly. Through the internet, your company’s product information can be accessed directly from the purchase’s desktop. The internet:
♦ Makes the size of a company irrelevant. Large and small companies have the same access to customers and can create the same kind of Internet presence.
♦ Makes the location of a company irrelevant. Customers located any where can easily access your company’s site. You can support customers outside of your geographic area.
♦ Increases feedback. You have instantaneous access to your customer responses and feedback when you publish new marketing and pricing programs and new products on your web site.
I hope to those who read this post about E-commerce will try and explore E-commerce as it brings a lot of benefit and profit to your company.